Amazon Devices
Amazon Devices are a connected family of smart products from Amazon designed to make everyday life easier, more entertaining, and more seamless. From Echo smart speakers powered by Alexa to Fire TV streaming devices, Kindle e-readers, Ring and Blink home security, and eero Wi-Fi, each device works better together — creating an ecosystem that anticipates customer needs and simplifies routines. The benefits are clear: hands-free convenience, intuitive setup, personalized experiences, and smart automation that saves time and reduces friction. Whether controlling your home with your voice, enjoying immersive entertainment, staying secure, or staying connected, Amazon Devices turn powerful technology into effortless experiences—all designed to fit naturally into your life.
As a user experience designer for the online devices sales team, I was responsible for designing a suite of internal tools for program managers. These tools allowed site merchandisers to create, schedule, manage, and track the performance of product detail page updates, ad campaigns, and A/B tests.
What were we trying to solve?
Upon conducting an internal audit, we discovered 44 independent tools required to launch any digital marketing content. In addition to consolidating the various tools, the goal of this initiative was to streamline common marketing tasks with a seamless, integrated, and organized experience.
